Arts and culture in figures
Arts and culture have an impact and that is reflected in the research and the figures that are published across the various professional fields. Collect data which you can use to substantiate your story.
What do you use data for?
Figures about the arts and culture sector provide insight into the size of the professional group or field. That says something about the importance thereof. You can also examine this per field: for example, how many shows take place each year, how many architects are there or how many visitors do museums attract?
Pay careful attention to the context when using statistical data. For example, look at the scale: are you talking about impact at the level of a neighbourhood, town or city, region, nationally or internationally? From the Dutch perspective, it is relevant to know that approx. 410,000 people work in the cultural and media sector and that the share of total jobs is approx. 4.3%.
You can use research to elucidate the impact of your own work or field. Place figures in perspective by making a comparison, for example, with an average figure and substantiate your own story in that way.
Data and current affairs
When comparing data, it is also important to place new developments in that period in a broad perspective. For example, the corona pandemic has had major consequences for the entire arts and cultural sector. In 2020 and 2021 you will see a sharp decrease in the number of visitors. Income and employment also declined, despite the financial arrangements to compensate for the lockdowns and restrictive measures.
There have also been successful initiatives to reach audiences online. In most cases, this did not outweigh the loss of income from physical visits. The figures for 2020 and 2021, and probably also 2022, cannot be compared with those of the years before without that context.
Where can you find statistical data?
You will find quantitative data and qualitative and thematic analyses about the Dutch cultural sector in the Cultuurmonitor (Cultural Monitor) of the Boekman Foundation. You can also turn to this for figures about the various professional fields In addition, the Dutch Chamber of Commerce provides figures about the number of employees, self-employed professionals and institutions in the various occupational groups, including the ‘culture and sport’ industry. Statistics Netherlands (CBS) and municipalities present statistical data.
Via representative bodies
In order to be able to properly support the interests of a specific field and their own members, representative bodies often conduct research themselves too, for example by questioning their own members or supporters about specific themes. This information is usually presented publicly too. There are various national professional organisations that make an important contribution in this way towards promoting the interests of their own professional group and towards arts advocacy in general. You can also take advantage of these figures in order to substantiate your own story.
Figures for the professional field of film and TV
A total of 25 million visits were made to Dutch cinemas and film theatres, an increase of 75% compared to 2021. The average number of visits per person grew from 0.8 in 2021 to 1.4 in 2022. Compared to the pre-corona years (the average from 2017 to 2019), the number of visits was still 32% lower.
Dutch film did well in 2022. Despite the fact that more foreign films were released again, Dutch films attracted a relatively large audience. In total, Dutch films were visited 4 million times, representing a market share of 16%. (FDN, 2023)
The total turnover of the Dutch film market in 2021 was €986 million. Cinema receipts were still low in 2021 at €142 million. Pre-corona, in 2019, this was still €347 million. Video-on-demand revenue grew from €392 million in 2019 to €822 million in 2021.
Source: Stichting Filmonderzoek (Film Research Netherlands)
Source: Cultuurmonitor - audiovisueel (Culture Monitor - audiovisual)