Arts and culture in figures
Arts and culture have an impact and that is reflected in the research and the figures that are published across the various professional fields. Collect data which you can use to substantiate your story.
What do you use data for?
Figures about the arts and culture sector provide insight into the size of the professional group or field. That says something about the importance thereof. You can also examine this per field: for example, how many shows take place each year, how many architects are there or how many visitors do museums attract?
Pay careful attention to the context when using statistical data. For example, look at the scale: are you talking about impact at the level of a neighbourhood, town or city, region, nationally or internationally? From the Dutch perspective, it is relevant to know that approx. 410,000 people work in the cultural and media sector and that the share of total jobs is approx. 4.3%.
You can use research to elucidate the impact of your own work or field. Place figures in perspective by making a comparison, for example, with an average figure and substantiate your own story in that way.
Data and current affairs
When comparing data, it is also important to place new developments in that period in a broad perspective. For example, since the corona pandemic, we have seen a significant drop in visitor numbers in the performing arts, museums and cinemas. The financial arrangements designed to maintain employment during the lockdowns and restrictive measures have failed to prevent a fall in income and employment.
There have also been successful initiatives to reach audiences online. In most cases, this did not outweigh the loss of income from physical visits. The figures for 2020 and 2021, and probably also 2022, cannot be compared with those of the years before without that context. At the same time, more attention was paid to sustainability and climate issues during this period. This ensures that the architectural sector actually sees their work increase.
Where can you find statistical data?
You will find quantitative data and qualitative and thematic analyses about the Dutch cultural sector in the Cultuurmonitor (Cultural Monitor) of the Boekman Foundation. You can also turn to this for figures about the various professional fields In addition, the Dutch Chamber of Commerce provides figures about the number of employees, self-employed professionals and institutions in the various occupational groups, including the ‘culture and sport’ industry. Statistics Netherlands (CBS) and municipalities present statistical data.
Via representative bodies
In order to be able to properly support the interests of a specific field and their own members, representative bodies often conduct research themselves too, for example by questioning their own members or supporters about specific themes. This information is usually presented publicly too. There are various national professional organisations that make an important contribution in this way towards promoting the interests of their own professional group and towards arts advocacy in general. You can also take advantage of these figures in order to substantiate your own story.
Figures for the professional field of film and TV
The year ended with 14,306,934 visits, a decrease of 14.6% compared to 2020 and a whopping 62.4% decrease compared to 2019. Total ticket sales in 2021 amounted to 143 million euros, a decrease of 5.5% compared to 2020 and a decrease of 58.8% compared to 2019. (FDN, 2022)
2020 (and 2019)
The total turnover of the Dutch film market was €731 million in 2020. That was €779 million in 2019. The box office receipts from cinemas fell from €347.6 million to €151.6 million. The video-on-demand turnover actually grew from €392 million to €543 million.
Altogether, multiplex and independent cinemas managed to sell 38.03 million tickets in 2019. In total, 4.5 million tickets were sold for Dutch films. In 2020, the total sales fell to 16.76 million tickets.
In 2019, 63% of all Dutch people aged 6 and older visited a cinema at least once (the reach). This equates to 10.2 million unique visitors. Taken on average people went to the multiplex and/or independent cinema 2.6 times (the frequency of visits)