Media attention is important for anyone who wants to catch on in the music world. Journalists keep themselves informed partly through the recording companies and venues, but these also follow the press closely in turn. If you are releasing your own record, or if you have a performance scheduled, it is a good time to send out a press release and possibly call some journalists. Don’t underestimate the value of local papers and agendas in pop magazines. In general they are read more often and more intensive than national papers.
The best-known Dutch music magazine is OOR, which covers both local and international acts with a particular focus upon the more alternative chart performers. Heaven targets a somewhat older readership. Other titles include Music Maker, Lust for Life, Soundz, Hitkrant and Aardschok.
Leading foreign music magazines include Billboard (US), Rolling Stone (US), MOJO (UK), Q Magazine (UK), NME (UK), The Source and Vibe.
A lot of locally produced music is being played on Dutch radio and TV. Radio 3FM traditionally pays a lot of attention to Dutch music. It has its focus mainly on pop/rock music, but pays more and more attention to dance and hiphop too. The current market leader is Radio 538, followed by Sky Radio and Radio 2. Stations with a regional focus like Fun X – aimed primarily at the young urban audience – and web-based services such as the VPRO's 3 voor 12 and Juize fm are gaining in popularity.
Most radio stations organize a so-called "pluggers' hour" at which artists and record company representatives can present their new releases.
Don't underestimate the hundreds of small local radio stations. They are often enthusiastic about the local scene and remain 'proud' promoters of your music as you become more well-known. Try to build a constructive relationship with radio stations just as with journalists and other people from the industry.