... offer workshops in my own studio
Maybe you enjoy teaching, have a large studio at your disposal and it fits your mixed career as an artist to earn some money by giving a class.
What you have to offer
Consider what you’re really good at, what you know a lot about and what you enjoy doing. For instance, are you specialised in a certain technique or can you easily inspire people to express themselves freely? Do you like working with children, or do you prefer adults? You can organise courses over a longer period of time for people who are quite serious in learning something new, but you can also offer workshops that last only half a day for example.
Your target group
Remember that creativity centres and community centres might offer similar classes. So first determine what sets your course apart from the others being offered. Purposefully direct your promotion at the specific group which you think fits your course. This might be people from your neighbourhood or from the whole town, children or adults. What are the creative ambitions? Use your advertisement to appeal to people about this.
Finding your target group
Where to find potential clients depends on the target group. Definitely inform your own network: friends, relatives and acquaintances. You can also go to art supply shops, libraries and community centres and use the internet to promote your course. It is also inexpensive to advertise in neighbourhood newspapers. Schools might also be interested in your workshops.
Be active in acquisition: don't be afraid to present what you have to offer live or in a phonecall. Personal contact is important and effective. Apart from that; make sure your advertisements are presentable; after all, they make the first impression. People wanting to do something fun besides their job, will not appreciate having to answer an ad on a messy slip of paper. Inviting the public to an open studio where they can get an impression of your work space might inspire them to sign up for a class. So can a good website.
Once you have a group it is important to keep them interested by seizing on their needs and desires. After all, the best (and least expensive) advertising is through the grapevine. If you do well, your network will grow by itself.
Expenses in advance
Setting up a class involves expenses for ads, telephoning (returning calls to provide more information), and materials (even if your pupils pay for materials, you will have to invest something initially). Make a realistic outline of costs in advance and keep in mind the cost of (renting) easels or tables, hiring a model, and coffee, tea and biscuits. Add an extra 10% for unexpected expenses.