Do you want to apply for a grant or a subsidy? Apply the basic rules for making an application: express yourself positive and make your objectives clear. A good budget and presentation are also important.
In the article on granting a subsidy you can read about the things you need to bear in mind when submitting the application. 

Every subsidizing organization has its own assessment criteria, deadlines and requirements. But all will ask themselves how you meet their aims. The quality of your application and the number of subsidies you apply for are important to chances of actually being awarded money.

Before applying, find out as much as you can about the provider and adapt your presentation or application accordingly. It is often possible to apply to a range of funds at the same time, with only minor changes to your approach. That means relatively little extra work for a much greater chance of raising the money you need. 

Do you know what you want and to whom you want to apply? Think about how to incorporate your ideas into the application and what you need to say about your finances, audience or customer acquisition and organization.

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